Clearly, the rename and shift from a proprietary game engine to Unity didn't have the desired effect, and it's unlikely Rovio will consider another relaunch a few years from now. It was pulled from mobile platforms in 2019 and then relaunched with its new name of Rovio Classics: Angry Birds in April last year. This isn't the first time Rovio has removed Angry Birds from sale. And second, free-to-play with microtransactions is clearly "winning" and gets us to part with more of our cash, which means we are set to see even more titles regularly urging us to keep spending. First, we are losing a classic game you could spend a dollar on to play. So this news is rather depressing on two fronts. It's those titles Rovio wants people playing instead, and it mentions three of them in the tweet: Angry Birds 2, Angry Birds Friends, and Angry Birds Journey. However, that first game sells for $0.99 whereas more recent Angry Birds titles are free-to-play and rely on microtransactions to generate revenue. Rovio has released 23 games carrying the Angry Birds name, 11 TV series, and two feature films, so Angry Birds remains a very important IP for the company. Download Now A Friendly Competition Play all of the classic bird-flinging, tower-crumbling and pig-popping of the original Angry Birds, condensed into bite-sized, competitive tournaments. Why would Rovio kill its golden goose, the game that made the company so successful in the first place? It seems that success is now working against the company's other games, with the tweet explaining the decision to remove it from sale/rename it is "due to the game's impact on our wider games portfolio."
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